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Finding the names of potential employers

By Anne McKinney, Prep Publishing

To whom do you write? In general, you should write directly to the exact name of the person who would be hiring you: say, the vice-president of marketing or data processing. If you’re in doubt about to whom to address the letter, address it to the president by name and he or she will make sure it gets forwarded to the right person within the company who has hiring authority in your area.

How do you find the names of potential employers? You’re not alone if you feel that the biggest problem in your job search is finding the right names at the companies you want to contact. But you can usually figure out the names of companies you want to approach by deciding first if your job hunt is primarily geography-driven or industry-driven.

In a geography-driven job hunt, you could select a list of, say, 50 companies you want to contact by location from the lists that the U.S. Chambers of Commerce publish yearly of their “major area employers.” There are hundreds of local Chambers of Commerce across America, and most of them will have an 800 number which you can find through 1-800-555-1212. If you and your family think Atlanta, Dallas, Ft. Lauderdale, and Virginia Beach might be nice places to live, for example, you could contact the Chamber of Commerce in those cities and ask how you can obtain a copy of their list of major employers. Your nearest library will have the book which lists the addresses of all chambers, or you can perform research online.

In an industry-driven job hunt, and if you are willing to relocate, you will be identifying the companies which you find most attractive in the industry in which you want to work. When you select a list of companies to contact by industry, you can find the right person to write and the address of firms by industrial category in Standard and Poor’s, Moody’s, and other excellent books in public libraries. Many Web sites also provide contact information. Many people feel it’s a good investment to actually call the company to either find out or double-check the name of the person to whom they want to send or e-mail a resume and cover letter. It’s important to do as much as you feasibly can to assure that the letter gets to the right person in the company. On-line research will be the best way for many people to locate organizations to which they wish to send their resume.

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Source: Prep Publishing


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